THE ESSENCE FESTIVAL OF CULTURE PLANS FULL RETURN TO NEW ORLEANS IN JULY 2022
After pivoting to a virtual experience in 2020 and 2021 due to the pandemic, the ESSENCE Festival will host a fully live gathering for the first time in two years, celebrating the culture and resilience of the Black community with the theme “It’s the Black Joy for Me!” In addition, with its strong digital performance – including a 65% increase in Festival content streams from 2020 (45 million) to 2021 (70+ million), the ESSENCE Festival of Culture will build on the global audience gained via its virtual programming to continue to deliver a comprehensive and engaging digital experience to attendees both live and around the world.
“The reimagining of the 2022 ESSENCE Festival of Culture in New Orleans – fully physical and fully digital – experience will be epic,” said Caroline Wanga, CEO, Essence Communications, Inc. “Given what we have collectively experienced over the last two years, the opportunity to convene and uplift in the spirit of culture, equity, celebration – and joy – is more of a privilege and honor than it has ever been. We look forward to our homecoming in the City of New Orleans and to strengthening our impact as a cornerstone of Black culture, entrepreneurship, and economic inclusion – working always to serve Black women and communities deeply.”
The unparalleled live experience will include almost one million square feet of space for empowerment programming (networking, finance, career, wellness, fashion, beauty, and more) at the Ernest N. Morial Convention Center, nightly concerts at Caesars Superdome, and other entertaining and inspirational activations in venues across the city. The Festival’s robust digital programming will include live streaming of select on-the-ground activities in New Orleans, as well as new and exclusive digital content and experiences created for the live and virtual audiences.
“We are elated to announce the return of the ESSENCE Festival to New Orleans in the Summer of 2022,” said Mayor LaToya Cantrell. “ESSENCE brings so much to our city and our economy, and I can’t wait to see what this year has to offer. The City of New Orleans and the ESSENCE Festival are inextricably linked through our remarkable history and our steadfast focus on and commitment to culture, community, and economic inclusion. We look forward to continuing this partnership to create an even deeper legacy of impact and inclusion for our city and for all who will join us in July to make this experience the best yet.”
Launched in 1995 as an event to commemorate the 25th anniversary of ESSENCE magazine, the ESSENCE Festival of Culture has since evolved into the world’s largest celebration of Black women, culture, and communities. Regularly convening more than 530,000 people annually over July 4th weekend in New Orleans, the ESSENCE Festival of Culture is now also the nation’s largest festival by per day attendance.
Additional details regarding the 2022 ESSENCE Festival of Culture – including ticketing, schedules, talent line-up, COVID protocols (based on recommended guidance from Public Health Agencies and the City of New Orleans), and more – will be released in January 2022. Visit www.essencefestival.com for the latest information.
ABOUT ESSENCE COMMUNICATIONS INC.
Essence Communications is the number one—and only 100% Black-owned—media, technology, and commerce company at scale dedicated to Black women and communities. With a community of more than 31 million Black women, ESSENCE inspires a global audience through diverse storytelling and immersive original content rooted in Culture, Equity, and Celebration. The brand’s multi-platform presence in/ publishing, experiential and online encompasses its namesake magazine; digital, video, and social platforms; television specials; books; and signature live events, including Black Women in Music, Black Women in Hollywood, Street Style, and the ESSENCE Festival of Culture.